This paper contributes to the reflection on the process of transition from analog television to digital television which is to be broadcasted in Peru and considers that digital television offers a better sound and image quality  and less interference. The process of technological migration may take 1 O years. Peru has already opted for rhe Japanese standard HDTV, which among orher advanrages offers portable and mobile reception. Nonetheless, the high resolution relevision does not seem feasible not does ir make enrreprises more competitive. A question remains to be answered: "If the digital relevision will only serve ro have the same programs at a better resolution, what is the use of having so much invested in time and that the State, the privare entreprises and the public ha ve so much invested in money for such a change?" Bes...

This paper contributes to the reflection on the process of transition from analog television to digital television which is to be broadcasted in Peru and considers that digital television offers a better sound and image quality  and less interference. The process of technological migration may take 1 O years. Peru has already opted for rhe Japanese standard HDTV, which among orher advanrages offers portable and mobile reception. Nonetheless, the high resolution relevision does not seem feasible not does ir make enrreprises more competitive. A question remains to be answered: "If the digital relevision will only serve ro have the same programs at a better resolution, what is the use of having so much invested in time and that the State, the privare entreprises and the public ha ve so much invested in money for such a change?" Bes...

The anide presents two perspectives regarding che television phenomenon in what respects to media consumption and ics impact on che social and cultural fields of our society. The first perspective is about television as a massive phenomenon crossed by the theories of reception developed above all in Latin America. The second perspeccive is about the presente and development of digital relevision which is expected to revolucionize not only the personal and sociallife of che public but also che economic, political, cultural and educative systems in our societies

The anide presents two perspectives regarding che television phenomenon in what respects to media consumption and ics impact on che social and cultural fields of our society. The first perspective is about television as a massive phenomenon crossed by the theories of reception developed above all in Latin America. The second perspeccive is about the presente and development of digital relevision which is expected to revolucionize not only the personal and sociallife of che public but also che economic, political, cultural and educative systems in our societies