At present in the Region of Martin, is observed a low domestic consumption of the oil of sacha inchi by the scanty promotion of the product and the deficient development of commercial strategies of the managerial sector. For this reason, the aim of the present work of investigation is orientated to structure a commercial strategy using the theories: marketing and sale, strategies of marketing and the consuming behavior to increase his consumption. Given the lack in general of the Omega-3 in our diets, the oil of sacha inchi represents one of the best and more important sources of this essential nutrient that is available nowadays and that is a choice succeeded for any person who is interested in feeding correctly and supporting a good health. Nevertheless to the existence of companies that they dedicate to the production, transformation and commercialization of the oil of sacha inchi tha...