Sheen Moreno, M. J., & Arbaiza, F. (2020). The use of cultural identity in advertisements to strengthen the consumer-brand relationship: Campaign “Tenemos Barrio, Tenemos Mundial” of Cristal beer.
Citación estilo ChicagoSheen Moreno, María José, y Francisco Arbaiza. The Use of Cultural Identity in Advertisements to Strengthen the Consumer-brand Relationship: Campaign “Tenemos Barrio, Tenemos Mundial” of Cristal Beer. 2020.
Cita MLASheen Moreno, María José, y Francisco Arbaiza. The Use of Cultural Identity in Advertisements to Strengthen the Consumer-brand Relationship: Campaign “Tenemos Barrio, Tenemos Mundial” of Cristal Beer. 2020.