Fernández Gómez, J. D., Berenguel Fernández, J., & Macarro Tomillo, A. (2022). Testimonials, endorsements and celebrities in advertising. An empirical study of advertising strategies at the Cannes Lions International Festival of Creativity, 2010-2020.
Citación estilo ChicagoFernández Gómez, Jorge David, José Berenguel Fernández, y Antonio Macarro Tomillo. Testimonials, Endorsements and Celebrities in Advertising. An Empirical Study of Advertising Strategies At the Cannes Lions International Festival of Creativity, 2010-2020. 2022.
Cita MLAFernández Gómez, Jorge David, José Berenguel Fernández, y Antonio Macarro Tomillo. Testimonials, Endorsements and Celebrities in Advertising. An Empirical Study of Advertising Strategies At the Cannes Lions International Festival of Creativity, 2010-2020. 2022.