The present research work aims to determine the influence of the new visual identity of taxi smiles on their corporate image perceived by users of segments b and c in the District of Trujillo from the year 2014. The research problem is referred to the following question: How influences the new visual identity of Taxi Smiles on their corporate image perceived by users of the segments B and C of Trujillo District in 2014? ; Whose hypothesis is: The new visual identity of Taxi Smiles favorably influences on its corporate image to be perceived as a company that offers reliability and security for users of the segments B and C of Trujillo District in 2014. Study variables are: independent variable: Visual identity and dependent variable: corporate image. Non-experimental research design was used, is cross-sectional data were taken at a single point in time, and is causally because it establis...