Se analiza la responsabilidad social empresarial (RSE) como medio eficaz para reducir costos y fortalecer la cuota de mercado, tomando como caso. la banca comercial de Perú y Brasil, y  aspectos relacionados con la implementación de acciones concretas vinculadas a la atención de las necesidades de los consumidores, con el compromiso de los derechos laborales y con la protección medio ambiental; Sobre la base de los resultados, se puede concluir que ninguno de los casos peruanos presentaron acciones que permitan clasificarlos en un nivel regular de avance, mientras que en Brasil dos casos se destacan: ABN Amro Real y Bradesco. Asimismo, entre 2007 y 2009, en las instituciones financieras peruanas se ha avanzado muy poco en cuanto a la implementación de políticas que impliquen acciones permanentes de medio ambiente y atención a consumidores y trabajadores, aunque  se ha podido obs...

Little by little, corporate social responsibility has been consolidated in the Latin American region. As a consequence, it has become an effective mechanism to reduce costs and strengthen market share in the medium term for some companies. Although there are more initiatives, experiences and foundations of social responsibility, even its application in accordance with the institutional policy is weak. Faced with this, the authors emphasize the proper application of CSR analysis methodological instruments with the aim of consolidating parameters that consolidate experiences at an international level. In this way, the objective of this article is focused on making a methodological and casuistic contribution on the assessment of CSR practices by analyzing the cases of commercial banks in Peru and Brazil in the field of labor rights, environmental issues and relationships with consumers. On ...

Little by little, corporate social responsibility has been consolidated in the Latin American region. As a consequence, it has become an effective mechanism to reduce costs and strengthen market share in the medium term for some companies. Although there are more initiatives, experiences and foundations of social responsibility, even its application in accordance with the institutional policy is weak. Faced with this, the authors emphasize the proper application of CSR analysis methodological instruments with the aim of consolidating parameters that consolidate experiences at an international level. In this way, the objective of this article is focused on making a methodological and casuistic contribution on the assessment of CSR practices by analyzing the cases of commercial banks in Peru and Brazil in the field of labor rights, environmental issues and relationships with consumers. On ...