|Summary:||This research aims to identify the factors that determine consumer demand call mobile phone users in the department of Ancash in 2014 , it is important because this estimate may be very useful for the development of a market study and turn to generate forecasts which help you calculate the revenue flows of a particular investment project . He also helps generate financial informed decisions without forgetting the inherent uncertainty in making any financial decisions. For the development of research statistical data from the National Institute of Statistics and Informatics and Central Reserve Bank of Peru information it was collected and telephone lines whose users gave their consent is sought; followed by telephone operator data was organized, finally an econometric for each of the operators, the demand for mobile phone use in the department of Ancash model was estimated . The research results indicate that both income as rent paid by the user, inflation and the same age and sex are significant factors that influence the demand for mobile phone use in the department of Ancash.|
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