|Summary:||This study was based on the analysis of three short cases of conflicts where the residential neighborhood character of an area was affected due to projects conducted by local governments or companies which sought to intensify and diversify the use of the urban space. The primary parties involved in the conflict were interviewed and secondary data was analyzed. Additionally, secondary journalistic sources, social media and official publications were reviewed to build the cases. The groups of residents used digital media to generate internal cohesion, implement early warning systems and spread their points of view. Local governments showed a lack of communicative strategies to ease the conflict or build trust. Instead, priority was given to a confrontational and non-transparent strategy that increased polarization and opposition. The communicative repertoires used by residents and authorities focused on strengthening their points of view and power in the conflict, aiming to have an impact on other actors to get greater public support for their cause. Furthermore, the communication resources used to build bridges, and generate rapprochement and dialogue were poor. Refocusing on the communication dimension for managing urban conflicts is needed especially from the government side.|
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