Caso de estudio: análisis y diagnóstico de una empresa del sector agroindustrial peruano, propuesta de un plan estratégico

• Autor: Fernández Candela, Isis Sujeidy
• Formato: tesis de grado
• Fecha de Publicación: 2019
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/10568
• Enlace del recurso: https://hdl.handle.net/20.500.12724/10568; http://doi.org/10.26439/ulima.tesis/10568
• Nivel de acceso: acceso abierto
• Materia: Strategic planning; Farm corporations; Planeamiento estratégico; Empresas agrícolas; https://purl.org/pe-repo/ocde/ford#5.02.04

Camposol is an agribusiness producer and exporter of non-traditional products of international level, its vertical strategy allows to be integrated in all the process for supply chain management and provide traceability in their products. The competitive advantage of Camposol is the quality in all the products with quality international certifications that support the sustainable production also to covering all the demand of their customers. They have present in Asia, North America, Europe and Latin American markets with seafood, vegetables and fruits. Its sustainable growth over the years makes it a leading Peruvian company in the agribusiness sector with an EBITDA in 2016 of 42,799 thousand dollars. For increase profitability Camposol must develop strategies in the marketing and commercial area to position itself in the market and highlight its differentiation, in this way it will be able to reach its final consumer and create a loyalty towards its brand in all the word.