Grupo Televisa facing the digital convergence and the new technologies: economic analysis (2003-2009)

• Autor: Gutiérrez-Rentería, María Elena
• Formato: artículo
• Fecha de Publicación: 2022
• Institución: Universidad de Piura
• Repositorio: Revista de Comunicación
• Lenguaje: español
• OAI Identifier: oai:revistas.udep.edu.pe:article/2781
• Enlace del recurso: https://revistadecomunicacion.com/article/view/2781
• Nivel de acceso: acceso abierto
• Materia: economía de los medios; empresa informativa; integración horizontal; integración vertical; industria audiovisualación; media economy; media companies; vertical and horizontal integration; audiovisual industry; market

New technologies have impacted content offered by the principal communications companies in Mexico as well as consumer habits and uses of media in society as a whole. The telecommunications industry, as well as other industries related to the media sector have even received a new name: multi-media information industry. This article presents the strategies of the business and a financial analysis of the period 2003-2008 of Grupo Televisa, the most important multimedia company in the Hispanic market of Latin American, one of the current participants in the telecommunications industry in Mexico.