Interaction processes in Latin American Instagramers. The case of Peru and Colombia during 2019
Descripción del Articulo
In order to evaluate the forms of interaction in the main Instagramers from Peru and Colombia, an exploratory analysis of their profiles was carried out on the Instagram audiovisual platform during 2019. For this reason, firstly, the Heepsy tool was used to establish the influencers with greater imp...
| Autores: | , |
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| Formato: | artículo |
| Fecha de Publicación: | 2020 |
| Institución: | Universidad de Piura |
| Repositorio: | Revista UDEP - Revista de Comunicación |
| Lenguaje: | español |
| OAI Identifier: | oai:revistas.udep.edu.pe:article/1945 |
| Enlace del recurso: | https://revistadecomunicacion.com/article/view/1945 |
| Nivel de acceso: | acceso abierto |
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Interaction processes in Latin American Instagramers. The case of Peru and Colombia during 2019 Procesos de interacción en Instagramers latinoamericanas. El caso de Perú y Colombia durante el 2019 |
| title |
Interaction processes in Latin American Instagramers. The case of Peru and Colombia during 2019 |
| spellingShingle |
Interaction processes in Latin American Instagramers. The case of Peru and Colombia during 2019 Gonzalez-Carrion, Erika-Lucia |
| title_short |
Interaction processes in Latin American Instagramers. The case of Peru and Colombia during 2019 |
| title_full |
Interaction processes in Latin American Instagramers. The case of Peru and Colombia during 2019 |
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Interaction processes in Latin American Instagramers. The case of Peru and Colombia during 2019 |
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Interaction processes in Latin American Instagramers. The case of Peru and Colombia during 2019 |
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Interaction processes in Latin American Instagramers. The case of Peru and Colombia during 2019 |
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Gonzalez-Carrion, Erika-Lucia Aguaded, Ignacio |
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Gonzalez-Carrion, Erika-Lucia |
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Gonzalez-Carrion, Erika-Lucia Aguaded, Ignacio |
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author |
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Aguaded, Ignacio |
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author |
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In order to evaluate the forms of interaction in the main Instagramers from Peru and Colombia, an exploratory analysis of their profiles was carried out on the Instagram audiovisual platform during 2019. For this reason, firstly, the Heepsy tool was used to establish the influencers with greater impact within the platform in both countries and then, through the monitoring tools Fan Page Karma and Social Blade, to determine a set of variables and parameters regarding their interaction. The results show that the audience index is higher for Instagramers from Colombia than for the ones from Peru. In addition, there is a clear trend among digital audiences to value content through likes as a sign of interaction with it, but on the other hand, there is a representative decrease in expressing their impressions with words and comments regarding what they observe; this is also established by the low levels of commitment registered by most Instagramers. Con el objetivo de evaluar las formas de interacción en las principales Instagramers de Perú y Colombia, se efectuó un análisis exploratorio de sus perfiles en la plataforma audiovisual Instagram durante el año 2019. Por esta razón, primeramente, se recurre a la herramienta Heepsy para establecer las influenciadoras con mayor injerencia dentro de la plataforma en ambos países y posteriormente, a través de las herramientas de monitoreo Fan Page Karma y Social Blade, determinar un conjunto de variables y parámetros respecto a su interacción. Los resultados visibilizan que el índice de audiencia es mayor para las Instagramers de Colombia que para Perú. Además, se observa una clara tendencia por parte de los públicos digitales en valorar el contenido a través de “me gusta” como muestra de una interacción con él, pero en contraparte, se demuestra una disminución representativa en expresar con palabras y en comentarios sus impresiones respecto a lo que observan; esto queda establecido también en los bajos niveles de compromiso que registran la mayoría de Instagramers. |
| description |
In order to evaluate the forms of interaction in the main Instagramers from Peru and Colombia, an exploratory analysis of their profiles was carried out on the Instagram audiovisual platform during 2019. For this reason, firstly, the Heepsy tool was used to establish the influencers with greater impact within the platform in both countries and then, through the monitoring tools Fan Page Karma and Social Blade, to determine a set of variables and parameters regarding their interaction. The results show that the audience index is higher for Instagramers from Colombia than for the ones from Peru. In addition, there is a clear trend among digital audiences to value content through likes as a sign of interaction with it, but on the other hand, there is a representative decrease in expressing their impressions with words and comments regarding what they observe; this is also established by the low levels of commitment registered by most Instagramers. |
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2020 |
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2020-09-11 |
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https://revistadecomunicacion.com/article/view/1945/1589 https://revistadecomunicacion.com/article/view/1945/1625 https://revistadecomunicacion.com/article/view/1945/1626 /*ref*/Asim, Y., Malik, A., Raza, B. y Shahid, A. (2019). A trust model for analysis of trust, influence and their relationship in social network communities. Telematics and Informatics, 36, 94-116. https://doi.org/10.1016/j.tele.2018.11.008 Arora, A., Bansal, S., Kandpal, C., Aswani, R. y Dwivedi, Y. (2019). Measuring social media influencer index- insights from Facebook, Twitter and Instagram. Journal of Retailing and Consumer Services, Vol. 49, 86-101. https://doi.org/10.1016/j.jretconser.2019.03.012 Baulch, E. y Pramiyanti, A. (2018). Hijabers on Instagram: Using Visual Social Media to Construct the Ideal Muslim Woman. Social Media + Socety, 4(4), 1-15. https://doi.org/10.1177/2056305118800308 Casaló, L., Flavián, C. e Ibáñez-Sánchez, S. (2018). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, Article in Press, 1-10. https:// doi.org/10.1016/j.jbusres.2018.07.005 Colliander, J. y Marder, B. (2018). ‘Snap happy’ brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram. Computers in Human Behavior, 78, 34-43. https://doi.org/10.1016/j.chb.2017.09.015 Couture, A. (2020). The looking glass selfie: Instagram use frequency predicts visual attention to high-anxiety body regions in young women. Computers in Human Behavior, 108, 1-12. https:// doi.org/10.1016/j.chb.2020.106329 Despard, E. (2015). Photographic social media, designed landscapes and urban, place-based visibilities: in search of friction. Journal of Aesthetics & Culture, 7(1), 1-15. https://doi. org/10.3402/jac.v7.28242 Fernández, E. (2016). Juegos olímpicos, televisión y redes sociales. Editorial UOC. Gómez, E. (2012). De la cultura Kodak a la imagen en red: una etnografía sobre fotografía digital. Editorial UOC. Martínez-Sanz, R. y González-Fernández, C. (2018). Comunicación de Marca en Instagram, ¿Una Cuestión de Género? El rol del influencer de moda. Masculinities and Social Change,7(3), 230- 254. https://doi.org/10.17583/MCS.2018.3693 Matley, D. (2018). “Let’s see how many of you mother fuckers unfollow me for this”: The pragmatic function of the hashtag #sorrynotsorry in non-apologetic Instagram posts. Journal of Pragmatics, 133, 66-78. https://doi.org/10.1016/j.pragma.2018.06.003 Huang, Y. y Su, S. (2018). Motives for Instagram Use and Topics of Interest among Young Adults. Future Internet, 10(77), 1-12. https://doi.org/10.3390/fi10080077 Hurley, Z. (2019). Imagined Affordances of Instagram and the Fantastical Authenticity of Female Gulf-Arab Social Media Influencers. Social Media + Society, 5(1), 1-16. https://doi. org/10.1177/2056305118819241 /*ref*/Procesos de interacción en Instagramers latinoamericanas. El caso de Perú y Colombia durante el 2019 (161-174) /*ref*/Ichau, E., Frissen, T. y d’Haenens, L. (2019). From #selfie to #edgy. Hashtag networks and images associated with the hashtag #jews on Instagram. Telematics and Informatics, 44, 1-16. https://doi. org/10.1016/j.tele.2019.101275 Jackson, C. y Luchner, A. (2018). Self-presentation mediates the relationship between Self- criticism and emotional response to Instagram feedback. Personality and Individual Differences, 133, 1-6. https://doi.org/10.1016/j.paid.2017.04.052 Kim, J. y Kim, Y. (2019). Instagram user characteristics and the color of their photos: Colorfulness, color diversity, and color harmony. Information Processing Management, 54, 1494- 1505. https://doi.org/10.1016/j.ipm.2018.10.018 Lario, J.E. (2019). Técnicas de persuasión y comunicación digital. Caligrama. Larsson, A. (2017). The News User on Social Media. Journalism Studies, 19(15), 2225-2242. https://doi.org/10.1080/1461670X.2017.1332957 Lee, C. y Chau, D. (2018). Language as pride, love, and hate: Archiving emotions through multilingual Instagram hashtags. Discourse, Context & Media, 22, 21-29. https://doi. org/10.1016/j.dcm.2017.06.002 Longobardi, C., Settani, M., Fabris, M.A. y Marengo, D. (2020). Follow or be followed: Exploring the links between Instagram popularity, social media addiction, cyber victimization, and subjective happiness in Italian adolescents. Children and Youth Service Review, 113, 1-7. https://doi.org/10.1016/j.childyouth.2020.104955 Lowe-Calverley, E., Grieve, R. y Padgett, C. (2020). A risky investment? Examining the outcomes of emotional investment in Instagram. Telematics and Informatics, 49, 1-11. https://doi. org/10.1016/j.tele.2019.101299 Mukherjee, P. y Jansen, B. (2020). Influence of Social Media Attitude in Cross Screen Conversation. Procedia Computer Science, 168, 129-138. https://doi.org/10.1016/j. procs.2020.02.275 Nandagiri, V. y Philip, L. (2018). The impact of influencers from Instagram and YouTube on their followers. International Journal of Multidisciplinary Research and Modern Education, 4 (1), 61-65. Padrini, P. (2015). Facebook, internet y los medios digitales. Una guía para los padres de familia y los educadores. Editorial San Pablo. Parmeleee, J. y Roman, N. (2020). Insta-Echoes: Selective Exposure and Selective Avoidance on Instagram. Telematics and Informatics, 52, 1-37. https://doi.org/10.1016/j. tele.2020.101432 Rietveld, R., Van Dolen, W., Mazloom, M. y Worring, M. (2020). What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram. Journal of Interactive Marketing, Vol. 49, 20-53. https://doi.org/10.1016/j.intmar.2019.06.003 Riquelme, H. (2017). Instagram: its influence to psychologically empower women. Information Technology & People, 31(6), 1113-1134. https://doi.org/10.1108/ITP-03-2017-0079 Stevenson, O., Oluranti, M., Edemode, J. y Anyanwu, B. (2018). Impact of Social Media on the English Language Writing Abilities of Undergraduates in Ekpoma, Nigeria. Gist Education and Learning Research Journal, 17, 59-80. http://dx.doi.org/10.26817/16925777.412 /*ref*/Gonzalez-Carrion, E. L., y Aguaded, I. /*ref*/Tiggemann, M. y Barbato, I. (2018). “You look great!”: The effect of viewing appearance-related Instagram comments on women’s body image. Body Image, 25, 61-66. https://doi.org/10.1016/j. bodyim.2018.08.009 Venus, S. y Ryu, E. (2020). “I’ll buy what she’s #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. Journal of Retailing and Consumer Services, 55, 1-15. https://doi.org/10.1016/j. jretconser.2020.102121 Weismueller, J., Harrigan, P., Wang, S. y Soutar, G. (2020). Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media. Australasian Marketing Journal, Article in Press, 1-11. https://doi.org/10.1016/j. ausmj.2020.03.002 Wilkinson, J. (2018). Accessible, Dynamic Web Content Using Instagram. Information Technology and Libraries, 37(1), 19-26. https://doi.org/10.6017/ital.v37i1.10230 |
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Interaction processes in Latin American Instagramers. The case of Peru and Colombia during 2019Procesos de interacción en Instagramers latinoamericanas. El caso de Perú y Colombia durante el 2019Gonzalez-Carrion, Erika-LuciaAguaded, IgnacioIn order to evaluate the forms of interaction in the main Instagramers from Peru and Colombia, an exploratory analysis of their profiles was carried out on the Instagram audiovisual platform during 2019. For this reason, firstly, the Heepsy tool was used to establish the influencers with greater impact within the platform in both countries and then, through the monitoring tools Fan Page Karma and Social Blade, to determine a set of variables and parameters regarding their interaction. The results show that the audience index is higher for Instagramers from Colombia than for the ones from Peru. In addition, there is a clear trend among digital audiences to value content through likes as a sign of interaction with it, but on the other hand, there is a representative decrease in expressing their impressions with words and comments regarding what they observe; this is also established by the low levels of commitment registered by most Instagramers.Con el objetivo de evaluar las formas de interacción en las principales Instagramers de Perú y Colombia, se efectuó un análisis exploratorio de sus perfiles en la plataforma audiovisual Instagram durante el año 2019. Por esta razón, primeramente, se recurre a la herramienta Heepsy para establecer las influenciadoras con mayor injerencia dentro de la plataforma en ambos países y posteriormente, a través de las herramientas de monitoreo Fan Page Karma y Social Blade, determinar un conjunto de variables y parámetros respecto a su interacción. Los resultados visibilizan que el índice de audiencia es mayor para las Instagramers de Colombia que para Perú. Además, se observa una clara tendencia por parte de los públicos digitales en valorar el contenido a través de “me gusta” como muestra de una interacción con él, pero en contraparte, se demuestra una disminución representativa en expresar con palabras y en comentarios sus impresiones respecto a lo que observan; esto queda establecido también en los bajos niveles de compromiso que registran la mayoría de Instagramers.Universidad de Piura. Facultad de Comunicación2020-09-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArticle evaluated by pairstextArtículo evaluado por parestextoapplication/pdfapplication/xmltext/htmlhttps://revistadecomunicacion.com/article/view/194510.26441/RC19.2-2020-A9Revista de Comunicación; Vol 19 No 2 (2020); 161-174Revista de Comunicación; Vol. 19 Núm. 2 (2020); 161-1742227-14651684-0933reponame:Revista UDEP - Revista de Comunicacióninstname:Universidad de Piurainstacron:UDEPspahttps://revistadecomunicacion.com/article/view/1945/1589https://revistadecomunicacion.com/article/view/1945/1625https://revistadecomunicacion.com/article/view/1945/1626/*ref*/Asim, Y., Malik, A., Raza, B. y Shahid, A. (2019). A trust model for analysis of trust, influence and their relationship in social network communities. Telematics and Informatics, 36, 94-116. https://doi.org/10.1016/j.tele.2018.11.008 Arora, A., Bansal, S., Kandpal, C., Aswani, R. y Dwivedi, Y. (2019). Measuring social media influencer index- insights from Facebook, Twitter and Instagram. Journal of Retailing and Consumer Services, Vol. 49, 86-101. https://doi.org/10.1016/j.jretconser.2019.03.012 Baulch, E. y Pramiyanti, A. (2018). Hijabers on Instagram: Using Visual Social Media to Construct the Ideal Muslim Woman. Social Media + Socety, 4(4), 1-15. https://doi.org/10.1177/2056305118800308 Casaló, L., Flavián, C. e Ibáñez-Sánchez, S. (2018). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, Article in Press, 1-10. https:// doi.org/10.1016/j.jbusres.2018.07.005 Colliander, J. y Marder, B. (2018). ‘Snap happy’ brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram. Computers in Human Behavior, 78, 34-43. https://doi.org/10.1016/j.chb.2017.09.015 Couture, A. (2020). The looking glass selfie: Instagram use frequency predicts visual attention to high-anxiety body regions in young women. Computers in Human Behavior, 108, 1-12. https:// doi.org/10.1016/j.chb.2020.106329 Despard, E. (2015). Photographic social media, designed landscapes and urban, place-based visibilities: in search of friction. Journal of Aesthetics & Culture, 7(1), 1-15. https://doi. org/10.3402/jac.v7.28242 Fernández, E. (2016). Juegos olímpicos, televisión y redes sociales. Editorial UOC. Gómez, E. (2012). De la cultura Kodak a la imagen en red: una etnografía sobre fotografía digital. Editorial UOC. Martínez-Sanz, R. y González-Fernández, C. (2018). Comunicación de Marca en Instagram, ¿Una Cuestión de Género? El rol del influencer de moda. Masculinities and Social Change,7(3), 230- 254. https://doi.org/10.17583/MCS.2018.3693 Matley, D. (2018). “Let’s see how many of you mother fuckers unfollow me for this”: The pragmatic function of the hashtag #sorrynotsorry in non-apologetic Instagram posts. Journal of Pragmatics, 133, 66-78. https://doi.org/10.1016/j.pragma.2018.06.003 Huang, Y. y Su, S. (2018). Motives for Instagram Use and Topics of Interest among Young Adults. Future Internet, 10(77), 1-12. https://doi.org/10.3390/fi10080077 Hurley, Z. (2019). Imagined Affordances of Instagram and the Fantastical Authenticity of Female Gulf-Arab Social Media Influencers. Social Media + Society, 5(1), 1-16. https://doi. org/10.1177/2056305118819241/*ref*/Procesos de interacción en Instagramers latinoamericanas. El caso de Perú y Colombia durante el 2019 (161-174)/*ref*/Ichau, E., Frissen, T. y d’Haenens, L. (2019). From #selfie to #edgy. Hashtag networks and images associated with the hashtag #jews on Instagram. Telematics and Informatics, 44, 1-16. https://doi. org/10.1016/j.tele.2019.101275 Jackson, C. y Luchner, A. (2018). Self-presentation mediates the relationship between Self- criticism and emotional response to Instagram feedback. Personality and Individual Differences, 133, 1-6. https://doi.org/10.1016/j.paid.2017.04.052 Kim, J. y Kim, Y. (2019). Instagram user characteristics and the color of their photos: Colorfulness, color diversity, and color harmony. Information Processing Management, 54, 1494- 1505. https://doi.org/10.1016/j.ipm.2018.10.018 Lario, J.E. (2019). Técnicas de persuasión y comunicación digital. Caligrama. Larsson, A. (2017). The News User on Social Media. Journalism Studies, 19(15), 2225-2242. https://doi.org/10.1080/1461670X.2017.1332957 Lee, C. y Chau, D. (2018). Language as pride, love, and hate: Archiving emotions through multilingual Instagram hashtags. Discourse, Context & Media, 22, 21-29. https://doi. org/10.1016/j.dcm.2017.06.002 Longobardi, C., Settani, M., Fabris, M.A. y Marengo, D. (2020). Follow or be followed: Exploring the links between Instagram popularity, social media addiction, cyber victimization, and subjective happiness in Italian adolescents. Children and Youth Service Review, 113, 1-7. https://doi.org/10.1016/j.childyouth.2020.104955 Lowe-Calverley, E., Grieve, R. y Padgett, C. (2020). A risky investment? Examining the outcomes of emotional investment in Instagram. Telematics and Informatics, 49, 1-11. https://doi. org/10.1016/j.tele.2019.101299 Mukherjee, P. y Jansen, B. (2020). Influence of Social Media Attitude in Cross Screen Conversation. Procedia Computer Science, 168, 129-138. https://doi.org/10.1016/j. procs.2020.02.275 Nandagiri, V. y Philip, L. (2018). The impact of influencers from Instagram and YouTube on their followers. International Journal of Multidisciplinary Research and Modern Education, 4 (1), 61-65. Padrini, P. (2015). Facebook, internet y los medios digitales. Una guía para los padres de familia y los educadores. Editorial San Pablo. Parmeleee, J. y Roman, N. (2020). Insta-Echoes: Selective Exposure and Selective Avoidance on Instagram. Telematics and Informatics, 52, 1-37. https://doi.org/10.1016/j. tele.2020.101432 Rietveld, R., Van Dolen, W., Mazloom, M. y Worring, M. (2020). What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram. Journal of Interactive Marketing, Vol. 49, 20-53. https://doi.org/10.1016/j.intmar.2019.06.003 Riquelme, H. (2017). Instagram: its influence to psychologically empower women. Information Technology & People, 31(6), 1113-1134. https://doi.org/10.1108/ITP-03-2017-0079 Stevenson, O., Oluranti, M., Edemode, J. y Anyanwu, B. (2018). Impact of Social Media on the English Language Writing Abilities of Undergraduates in Ekpoma, Nigeria. Gist Education and Learning Research Journal, 17, 59-80. http://dx.doi.org/10.26817/16925777.412/*ref*/Gonzalez-Carrion, E. L., y Aguaded, I./*ref*/Tiggemann, M. y Barbato, I. (2018). “You look great!”: The effect of viewing appearance-related Instagram comments on women’s body image. Body Image, 25, 61-66. https://doi.org/10.1016/j. bodyim.2018.08.009 Venus, S. y Ryu, E. (2020). “I’ll buy what she’s #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. Journal of Retailing and Consumer Services, 55, 1-15. https://doi.org/10.1016/j. jretconser.2020.102121 Weismueller, J., Harrigan, P., Wang, S. y Soutar, G. (2020). Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media. Australasian Marketing Journal, Article in Press, 1-11. https://doi.org/10.1016/j. ausmj.2020.03.002 Wilkinson, J. (2018). Accessible, Dynamic Web Content Using Instagram. Information Technology and Libraries, 37(1), 19-26. https://doi.org/10.6017/ital.v37i1.10230Derechos de autor 2020 Revista de Comunicaciónhttp://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccess2021-05-31T17:20:13Zmail@mail.com - |
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13.919034 |
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
