Digital economy, Websites and SMEs of the handicraft industry in Peru

  • Descripción del artículo
  • The companies are operating in complex, dynamic and uncertain environments that it difficult to compete. The e-economy each time has a major presence in business world, then, the small entrepreneurs must design strategies based on Information and Communication Technologies (ICTs), particularly the u...

    Full description

Main Author: Duarte Cueva, Franklin
Format: Artículo
Language: spa
Published: 2010
Subjects:
TIC
Online Access: http://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/209
Summary:The companies are operating in complex, dynamic and uncertain environments that it difficult to compete. The e-economy each time has a major presence in business world, then, the small entrepreneurs must design strategies based on Information and Communication Technologies (ICTs), particularly the use of Internet, to improve company performance. Thus, the efficient implementation of websites is a mechanism that should exploit exporting small and medium-sized enterprises (SMEs) or with export potential, of the handicrafts industry, to communicate desired company image and optimize customer service, this it has implications who require to be analyzed to make an effective use of the ICTs.

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